Social media gives everyone a voice. People can spam out as much information as they want with basically no consequence (especially when using anonymous account). Its so powerful that U.S presidential losers blame social media bots for losing elections. Social Media has lead to wokeness, aka the modern version of holier than thou. When your opponent is a public figure, and you are an anonymous person in your parents basement, you have nothing to lose.
Here is my quick guide to the typical series of events:
Woke mob arrives. They are unreasonably angry. They have too much time on their hands to the point where they moved on from things that matter (War, Inequality, Climate Change, Justice), and are now focused on things that dont (name of sport team, political affiliation of a CEO, someone said a naughty word, statues, etc.)
You perceive 2 options: 1. Stand your ground (keep fans, enrage wokesters)-> you appear to be the villain. 2. Apologize (lose fans, calm wokesters)-> you appear weak.
Lets rewind, the woke mob came and now you are either a villain for not backing down (Chickfila) or weak for giving in (95% of CEOs)
There is a 4th option, a weapon that has been wielded by few, but they will go down in history as the victors. That weapon is memes.
The first two people to figure this out became the most powerful person in the world (Trump), and the richest person in the world (Musk). I look forward to my prize for being the 3rd. Memes not only keep your base, but also paint wokesters as immature babies that are focusing on trivial nothingness. Trump and Musk leaned so heavily into memes that they are basically memes themselves.
Trump won the presidency by doing the opposite of what a candidate “should do”. He looked strong (to his base) compared to other Republicans by literally mocking his opponents (Lyin’ Ted Cruz, Little Marco, Pocahontas). He was so impactful they made a Wikipedia page for it.
https://en.wikipedia.org/wiki/List_of_nicknames_used_by_Donald_Trump
Musk became the richest man in the world by doing precisely the opposite of what a CEO “should do” Smoking pot on camera, backing Dogecoin, thinking the number 69 and 420 are funny.
He literally tweeted his stock was too high. That’s the first thing they tell you not to do at CEO school.
this tweet was also not recommended.
GoobThought-When the world is mad, sometimes its best to lean into the madness.
A perspective many will overlook. Important stuff. Great insight @GoobThoughts. Podcast in your future?